Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Hastings
Hastings has no historical claims on the UK’s culture – unless you count a minor scuffle in 1066 that changed the rulers of the nation forever. In fact, the main battle took place on a Senlac Hill, about 6 miles (10 km) to the northwest of the town, but it’s known to generations of schoolchildren as the Battle of Hastings. Perhaps if Harold had not needed to take his army north to repel an invasion of Norsemen just as the Norman invasion was happening, the battle, and British history, would have been very different. And that probably means we wouldn’t all be here, so we owe the Norwegians one!
The town became an important fishing village as time progressed, and fishing still plays a part in the town, and the largest beach-based fishing fleet in Europe is based there. The town, like many seaside towns, thrived during the Victorian period, especially when the railway came, and Hastings was one of a string of popular holiday destinations along the south coast. It still remains so.
Hastings is a relatively large town, with a static population approaching 100,000. Its tourism industry is its largest employer, but fishing and its related industries is still quite important. Around the town there are many small businesses and a few retail and industrial parks. The diversity of industry and the population that changes seasonally means that Chief Marketing Officer jobs do appear from time to time in Hastings, so it is always worth checking with us to see if anything is in the pipeline in or around the town.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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