Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Maidstone
The county town of Kent, Maidstone is situated on the River Medway and is just over 30 miles south-east of London. A bustling town with plenty of history and pretty public gardens, Maidstone is also an excellent option for those seeking Chief Marketing Officer positions.
Archaeological evidence suggests that the area around Maidstone has been occupied since the Neolithic era, while the Romans and Normans also had settlements here. For much of the town's history, its economy relied on the river, which powered mills and served as a trade route.
By the 18th century, Maidstone had built up a number of industries, including stone quarrying, brewing and cloth making. Paper was also manufactured here and a technique for making wove paper was developed by James Whatman in 1740.
Today, Maidstone is a thriving community with plenty of retail space, restaurants and accommodation. It's also home to a number of large companies, such as KEF, which makes loudspeakers on the site of what was once a metalworking facility.
Maidstone is home to one of the largest office centres in the country. A significant amount of paper and package making is still carried out here and Aylesford is the largest paper recycling facility in Europe - it also manufactures newsprint.
In recent years, a number of tech and communications companies have also set up operations in Maidstone.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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