Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Margate
If Norfolk and Suffolk were to disappear underwater, and let’s hope they don’t, the Margate, Broadstairs and Ramsgate cluster would represent the UK’s easternmost point. Situated on the tip of Kent, it has long been the holiday resort of choice for many a Londoner who wants to trade the city streets for sandy beaches and fun. It was also one of the favourite Mods v Rockers battlegrounds in the 1960s, although Brighton is better known for this accolade.
Like many seaside towns of the UK, Margate went through great development in the Victorian era, boomed in the mid to late twentieth century, then declined as more and more families holidayed overseas as flights became more affordable. Margate has a population of about 60,000, which does swell a little in the summer months, but it is more a day-tripper’s destination than a holiday resort nowadays. The population has had to diversify somewhat for the town to survive, and there is now a wider range of non-tourist employment and a small amount of manufacturing taking place in the town.
Manston Airport, or Kent International Airport, is located a few miles to the south west of Margate, and handles flights to mainland Europe and the Channel Islands. The town is reasonably well connected by road and rail to London and the South Coast, too. Margate will have the kinds of logistics needs that accompany any concentration of population, which can sometimes throw Chief Marketing Officer jobs into the mix, but nearby Canterbury, Ashford or Folkestone might be better bets.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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