Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Ashford
The Kent town of Ashford was traditionally a market town and stop-off point for London to Folkestone or Dover travellers. Although it has a moderately large population of around 65,000, it is by far the largest settlement for 20 miles in any direction, and remains an important shopping town in the region, especially now that it has a designer outlet to accompany its several shopping districts.
It is the railways that have played the largest part in Ashford’s history since the nineteenth century, however. The town served as an important hub for trains to London (50 miles, or 80 km, to the north west), Tonbridge, Hastings, Folkestone and Canterbury and this brought trade and population to the town. But Ashford’s link with the railways became international when it was made a stop on the Eurostar line to France in 1996. The town now has at least five distinct trading and industrial estates, some of which are located there mainly thanks to its excellent links with London and the Continent.
Ashford has always been a busy town but the Eurostar line coming to town has made it a key element in Britain’s transport infrastructure. Ashford is also well connected by road, with the M20/A20 that links Folkestone/Dover and London passing by Ashford’s eastern borders. This all adds up to a positive picture for anyone seeking Head of Marketing jobs in Ashford or the surrounding area.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us