Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Margate
If Norfolk and Suffolk were to disappear underwater, and let’s hope they don’t, the Margate, Broadstairs and Ramsgate cluster would represent the UK’s easternmost point. Situated on the tip of Kent, it has long been the holiday resort of choice for many a Londoner who wants to trade the city streets for sandy beaches and fun. It was also one of the favourite Mods v Rockers battlegrounds in the 1960s, although Brighton is better known for this accolade.
Like many seaside towns of the UK, Margate went through great development in the Victorian era, boomed in the mid to late twentieth century, then declined as more and more families holidayed overseas as flights became more affordable. Margate has a population of about 60,000, which does swell a little in the summer months, but it is more a day-tripper’s destination than a holiday resort nowadays. The population has had to diversify somewhat for the town to survive, and there is now a wider range of non-tourist employment and a small amount of manufacturing taking place in the town.
Manston Airport, or Kent International Airport, is located a few miles to the south west of Margate, and handles flights to mainland Europe and the Channel Islands. The town is reasonably well connected by road and rail to London and the South Coast, too. Margate will have the kinds of logistics needs that accompany any concentration of population, which can sometimes throw Head of Marketing jobs into the mix, but nearby Canterbury, Ashford or Folkestone might be better bets.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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