Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Royal Tunbridge Wells
As the name suggests, Royal Tunbridge Wells gained its popularity as a place to take on mineral spring water which in days gone by was believed to have health benefits. Like several other spa towns across the nation, this soon attracted well to do folk with disposable income to visit and take the waters, particularly during the nineteenth century, although in this case the spa status began rather earlier. Roads and eventually railways would allow greater numbers of people to come, and the population grew as hotels and other services sprung up to accommodate and pamper them. From an early stage, Royal Tunbridge Wells was designed to be architecturally striking, and it remains so today.
Nowadays, however, the importance of the spa and the waters is negligible to the local economy, although the tradition started by it, and which earned it the Royal prefix, remains important to the town’s atmosphere. Royal Tunbridge Wells is a wealthy town with almost zero unemployment, and although it has thriving financial and tourism industries, acts as a commuter town for London. Part of its success is its relative isolation from other large settlements, which makes it a draw for all the villages in the region. The centre of London is 30 miles (50 km) to the north west, and about the same distance to the south is the South Coast.
Such towns, where tourism and commuting are dominant, might not seem like ideal candidates for Head of Marketing jobs, but wherever there is an affluent population and a half-decent transport network, they do occasionally emerge, usually with a retail employer.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us