Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in West Sussex
A scenic county in southern England and, according to the Met Office, the sunniest county in the UK, West Sussex shares borders with Surrey, East Sussex and Hampshire, as well as Brighton and Hove. It also has an expansive coastline on the English Channel.
The county town of West Sussex is Chichester, while other major settlements in the area include Crawley, Bognor Regis, Horsham, Burgess Hill, Littlehampton and Haywards Heath. Indeed, the region offers a variety of options for anyone seeking Head of Marketing positions.
Various large companies are based in West Sussex or have operations in the region. These include Rolls Royce, Roche Diagnostics, Network Technology, BOC Edwards, Novartis and RSA Insurance Group. The Body Shop was founded here in 1976, and is now part of the L'Oreal group.
The local economy also relies on tourism, with visitors coming to enjoy the sunshine and sea air, while the service sector and retail are important as well.
What's more, Gatwick Airport is located in West Sussex. Situated less than 30 miles from central London, it's the capital's second largest international airport and the country's second busiest in terms of passenger traffic. It serves a variety of airlines, including BA, Aer Lingus, EasyJet, Virgin Atlantic and Thomas Cook and processes a significant amount of cargo as well.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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