Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Maidenhead
To the west of London, just as the conurbation is beginning to fragment into more rural country, lies the town of Maidenhead. The town is on the commuter belt to London, whose centre is 25 miles (43 km) to the east, but also serves Reading 11 miles (18 km) to the west and Slough, its eastern neighbour. Maidenhead is served by trains on the London to Reading and Bristol line. The M4 and A404(M) pass to its south, and the A4 Bath Road passes through the town centre. Heathrow Airport is 12 miles (20 km) to the east.
The town appears to have grown around a bridge that was built to replace the ferry across the river in the middle ages, and some architecture from the period remains today, but the railway gave the town a real boost as it began to attract traders and new settlers. At the south eastern tip of the town is Eton Dorney, which was given international fame as the location of the rowing and canoe sprint events.
Although commuting is important to Maidenhead, and much of the local economy depends on it, there is some industry in the town, including software companies, the pharmaceuticals industry and plastics manufacture. The affluent populace, excellent communications to the capital and internationally, and a crop of local businesses mean that Head of Marketing jobs in Maidenhead or the surrounding area are offered relatively frequently.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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