Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Basildon
Situated in Essex, around 25 miles from central London, Basildon was established as a new town in 1948. Since then it has been a popular choice for those who commute to the capital on a daily basis, and it is one of the most populated regions in the county. It also offers a range of options for those seeking Head of Marketing vacancies.
Basildon is first mentioned in the Domesday Book, but it remained a fairly small settlement until the 19th century when railway services connected it to other parts of Essex. It wasn't until after the end of WWII that it really began to grow, incorporating nearby Laindon and Pitsea as part of the new town.
These days, Basildon is classified as part of the Thames Gateway and is thus undergoing significant regeneration, with the construction of new homes and work being carried out to town centre and road infrastructure. In 2010, Basildon's own version of the Hollywood sign was erected and the local council is working on a scheme for developing the industrial areas.
For the most part, Basildon's economy relies on retail and the service sector, with the largest employer being the local council. However, a number of larger companies are based here or have large facilities in the region, including IFDS Financial, Ford, SELEX, MK Electric, Konica Minolta and Gardner Aerospace.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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