Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Ipswich
Situated in the county of Suffolk, Ipswich is a lovely place, located on the River Orwell. It's a thriving community, with a stunning waterfront and many historic buildings. Plus there are a number of opportunities for those seeking Head of Marketing vacancies.
As one of England's oldest towns, Ipswich has a history that dates back to the Roman Empire when a fort was built in the vicinity.
The town really began to form, however, during the Anglo-Saxon period and during the seventh and eighth centuries it was an important trading port with Scandinavia and the rest of Europe. The nearby Sutton Hoo archaeological site has been an extremely important place for those interested in studying the life and culture of ancient Britons from this period.
Ipswich was granted its first charter in 1200 and for the next four hundred years, it carried on as a market town and trading hub. During the 1600s it was also a common port for those boarding ships and sailing to the New World.
During the Industrial Revolution and well into the 20th century, Ipswich was known for agricultural manufacturing, with enterprises ranging from sugar beet processing through to motorised lawnmower production.
Today, many of the industrial buildings have been converted to offices and flats, although the port still sees millions of tonnes of cargo pass through every year.
Much of the local economy is now based in the service sector and IT. Adastral Park is a massive business park, home to BT's global innovation and development centre, while other tech companies with offices in the area include Fujitsu, Ericsson, Cisco, O2 and Nokia Siemens.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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