Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Stevenage
Located about 28 miles (45 km) directly north of the centre of London, Stevenage was one of the new towns that were planned after the Second World War to provide new lives for those whose homes and livelihoods had been shattered in the Blitz. As with other towns such as Milton Keynes, Hemel Hempstead and Crawley, it was built on an existing village, although the infrastructure had to be upgraded. Stevenage boasted a pedestrianised town centre, the first purpose-built one in the UK, although ironically it was cars that would go on to put Stevenage on the map …
The town is well connected, with the A1(M) skirting its west side and the East Coast Mainline having a stop in the town. Luton airport is just to its west and Stansted is 16 miles (27 km) to the east. There’s a good deal of light industry in Stevenage, mainly concentrated in two industrial estates in its north-east and south-west corners, and these employ a good deal of its population.
The town has produced a number of top-ranking sportspeople in its recent history. Aston Villa, Manchester United and England winger Ashley Young was born there, and golfer Ian Poulter was born just outside the town in the neighbouring town of Hitchen. But in pole position is Lewis Hamilton, the local boy who started his career racing remote controlled cars before rising through the ranks and becoming Formula One world champion in 2008 for McLaren.
As with most of the purpose-built new towns, whose infrastructure was designed in the motoring age, Stevenage has attracted a healthy cross section of industries. With all the raw materials and finished products to move around, and a local population of around 90,000 to serve, Head of Marketing positions are not unusual in the town.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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