Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Hemel Hempstead
After World War 2, the government set about a programme of building New Towns around the UK to re-house those made homeless by the Blitz. One of the towns built for Londoners was Hemel Hempstead, although a village of the same name had existed there since before medieval times. The town is situated 20 miles (33 km) north west of the centre of London and 10 miles (17 km) south of Luton, with St Albans just to the east.
The town has a shopping centre in the middle, and to the north east there is a large industrial complex called the Hemel Hempstead Industrial Estate. The estate came to worldwide prominence in December 2005 when there was a massive explosion at the Buncefield oil storage terminal. The explosion was supposed to be so loud that it was heard on mainland Europe; the sky glowed and a pall of black smoke covered drifted over London; thousands of properties were damaged. As well as being a depot for forecourt tankers, the depot had pipelines going directly to Heathrow Airport, which had to ration fuel and caused some travel disruption.
The depot was such an important part of the nation’s fuel infrastructure that it was ordered to be rebuilt, and it continues to grow as new parts are brought on stream. The rest of the industrial park continues to rebuild, and the town remains an important element in the UK’s supply system. With such good connections to London by road and rail, and with Luton Airport just up the M1, the town is well placed to continue growing. It’s not unusual for Head of Marketing jobs to come up in Hemel Hempstead, so it’s worth checking with us if you are looking.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us