Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Bedford
Bedford is a town of about 80,000 people situated in the heart of England, about halfway between London and Leicester. With its surrounding towns the population of the urban area tops 100,000, but it remains a relatively small town as county towns go. (In case you were wondering, it’s the county town of Bedfordshire.) The town has a largely rural past, but the growth in population has seen the usual diversity of small industries, retail and local government spring to life, and this is where the majority of the town’s employment comes from.
The world of TV, especially in the 1970s, would not have been the same without the Bedford influence. Sitcom stars Ronnie Barker and John le Mesurier were both born in the town, and much of Some Mothers do ’Ave ’Em was filmed in the town. Bedford also produced sometime Countdown maths genius and all-round numerically astute adder-upper Carol Vorderman.
As the largest town surrounded by several hundred square miles of countryside and within commuting distance from Milton Keynes, Northampton and Luton, Bedford has become something of a hub in the region. This does mean that sometimes Head of Marketing positions come up to fill the town’s natural need for procurement, logistics and supply chain managers and executives.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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