Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Colchester
One of the UK's fastest growing towns, Colchester is located in Essex, approximately 60 miles from London and 30 miles from Stansted Airport. A popular choice for those who choose to commute to the capital for work, Colchester also offers a variety of Head of Marketing opportunities within its local area.
Colchester is often called the oldest town in Britain, and its market is also one of the oldest in the country. It was granted its first royal charter in 1189 and by the end of the 14th century, it had become an important location for the manufacture of woollen cloth.
Further growth of the textile industry occurred in the late 16th century when Flemish weavers immigrated to the area, bringing with them new methods of cloth making.
With the start of the Industrial Revolution, Colchester's economy began to expand and was no longer based on textiles alone. In 1865, Standard Ironworks was started by James Noah Paxman - this would later become Paxman Diesels.
From the beginning of the 20th century, the textile industry began to decline. These days, the town's economy has shifted away from agriculture and industry, and has moved towards the service sector, although a number of manufacturing facilities still exist in the area.
Many of the top employers in modern Colchester are in the public sector, including Colchester Borough Council, the University of Essex and the local NHS trust.
The IT sector also provides a number of jobs and so does the financial industry. Meanwhile retail is one of the fastest growing sectors in the area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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