Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Norfolk
A county in the east of England, Norfolk is bordered by Lincolnshire, Suffolk and Cambridgeshire - the rest of it is surrounded by the North Sea.
There are a number of large communities in the region, which offer plenty of opportunities for those seeking Head of Marketing positions. These include Norwich, the county town, as well as Great Yarmouth, King's Lynn and Thetford.
During its early history, Norfolk was important militarily, as it was vulnerable to invasion. Therefore, many forts were built in the region to defend the coastline.
Norfolk's economy has largely been based in agriculture throughout its past, particularly in sheep farming and wool production. Cereals like wheat and barley, sugar beet and rapeseed are also commonly produced.
A number of large companies are based in Norfolk, or have large facilities here. Aviva is a multinational insurance company that was previously known as Norwich Union. Colman's is also based in Norwich - famous for its spicy English mustard, these days it also produces various sauces and gravies. Bernard Matthews Farms is also situated in the area.
The ports at Great Yarmouth and King's Lynn are both busy locations, particularly for bulk cargo and products like timber and steel. Meanwhile, the New Anglia Local Enterprise Partnership has been established to create an enterprise zone to aid new businesses in the green energy sector.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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