Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Essex
Situated in the East of England, Essex is bordered by Cambridgeshire, Hertfordshire, Suffolk and Kent. It's also a Home County and is considered part of the London commuter belt, making it a great location for those seeking Copywriter vacancies.
Largely an agricultural area, for most of Essex's past, it comprised farmland and market towns. Significant development occurred during the Victorian era when the railways arrived.
After the second world war, two new towns - Harlow and Basildon - were created. These were built mainly to provide housing for the growing London population.
These days, the region is still predominantly agricultural, although places like Harlow are known for scientific innovation, technology and pharmaceuticals. Marconi - the world's first wireless factory - had a factory in Chelmsford. Part of the facility is now used by BAE Systems.
Companies based in Essex include Britvic, e2V Technologies, M&G Group and ebm-papst UK. Ford's European headquarters is located in Brentwood, while banknotes are manufactured in Loughton.
Stansted Airport is located in Essex, and it is served by airlines like Ryanair and EasyJet. It also processes cargo from a variety of companies including FedEx, British Airways World Cargo and UPS.
What's more, Lakeside Shopping Centre is one of Europe's largest retail areas. It's located a stone's throw from the north side of the River Thames and includes an indoor mall, as well as an IKEA, B&Q and outlets for Next and Marks & Spencer.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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