Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Southend-on-Sea
Few towns have names that describe them as perfectly as Southend-on-Sea. The south-facing seaside town is located just over 30 miles (50 km) from the centre of London, where the Thames Estuary meets the North Sea. As towns go, it has relatively large population, well over 100,000, and as well as being a seaside resort, it is home to one of the six airports serving London, the other five being Heathrow, Gatwick, Luton, Stansted and City. As well as the airport, the town is also served by two railway lines and excellent road infrastructure, and the town thrives throughout the year with shopping, entertainment and sport going on.
Southend is traditionally a destination for people from South England, but especially London, to go for a holiday, short break or day out by the sea, and at the height of summer the streets, esplanade and beach are full of fun-seekers.
Because of the large static population and the diversity of the economy, Copywriter jobs quite often come up in Southend-on-Sea. The town has a large town centre and there are trading estates dotted around, with many of the big-name retail brands having a presence here.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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