Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Ashford
The Kent town of Ashford was traditionally a market town and stop-off point for London to Folkestone or Dover travellers. Although it has a moderately large population of around 65,000, it is by far the largest settlement for 20 miles in any direction, and remains an important shopping town in the region, especially now that it has a designer outlet to accompany its several shopping districts.
It is the railways that have played the largest part in Ashford’s history since the nineteenth century, however. The town served as an important hub for trains to London (50 miles, or 80 km, to the north west), Tonbridge, Hastings, Folkestone and Canterbury and this brought trade and population to the town. But Ashford’s link with the railways became international when it was made a stop on the Eurostar line to France in 1996. The town now has at least five distinct trading and industrial estates, some of which are located there mainly thanks to its excellent links with London and the Continent.
Ashford has always been a busy town but the Eurostar line coming to town has made it a key element in Britain’s transport infrastructure. Ashford is also well connected by road, with the M20/A20 that links Folkestone/Dover and London passing by Ashford’s eastern borders. This all adds up to a positive picture for anyone seeking Copywriter jobs in Ashford or the surrounding area.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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