Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Royal Tunbridge Wells
As the name suggests, Royal Tunbridge Wells gained its popularity as a place to take on mineral spring water which in days gone by was believed to have health benefits. Like several other spa towns across the nation, this soon attracted well to do folk with disposable income to visit and take the waters, particularly during the nineteenth century, although in this case the spa status began rather earlier. Roads and eventually railways would allow greater numbers of people to come, and the population grew as hotels and other services sprung up to accommodate and pamper them. From an early stage, Royal Tunbridge Wells was designed to be architecturally striking, and it remains so today.
Nowadays, however, the importance of the spa and the waters is negligible to the local economy, although the tradition started by it, and which earned it the Royal prefix, remains important to the town’s atmosphere. Royal Tunbridge Wells is a wealthy town with almost zero unemployment, and although it has thriving financial and tourism industries, acts as a commuter town for London. Part of its success is its relative isolation from other large settlements, which makes it a draw for all the villages in the region. The centre of London is 30 miles (50 km) to the north west, and about the same distance to the south is the South Coast.
Such towns, where tourism and commuting are dominant, might not seem like ideal candidates for Copywriter jobs, but wherever there is an affluent population and a half-decent transport network, they do occasionally emerge, usually with a retail employer.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us