Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in London
As the UK’s capital and largest city, it should come as no surprise that London offers a wealth of opportunities for those seeking procurement, logistics and supply chain jobs.
Indeed, there’s something for everyone in the Big Smoke, and while the soot and pollution that gave the city its nickname during the Industrial Revolution have mostly disappeared, there are plenty of reminders of days gone by - such as the warehouses and docks that line the Thames.
If you're looking for a Copywriter job in London, the city offers something for everyone. And, although the capital is known for its high cost of living, most employers take this into account when setting wages - in most cases, the so-called London allowance will add between £3,000 and £4,000 to your salary.
Whether your sector of choice is financial, media, retail, electronics, medical, manufacturing, telecommunications, transport, automotive or even government or defence, London has it.
From Ford to Sony, Barclays to Metro Newspapers and Sainsbury’s to Warburtons, the list of British, European and international firms that call London home goes on and on.
And don’t forget the companies that specialise in moving people and parcels around. With organisations like the Port of London and Transport for London, several international airports and trains that depart to domestic and international destinations, it takes a lot of people to keep London moving smoothly.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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