Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hastings
Hastings has no historical claims on the UK’s culture – unless you count a minor scuffle in 1066 that changed the rulers of the nation forever. In fact, the main battle took place on a Senlac Hill, about 6 miles (10 km) to the northwest of the town, but it’s known to generations of schoolchildren as the Battle of Hastings. Perhaps if Harold had not needed to take his army north to repel an invasion of Norsemen just as the Norman invasion was happening, the battle, and British history, would have been very different. And that probably means we wouldn’t all be here, so we owe the Norwegians one!
The town became an important fishing village as time progressed, and fishing still plays a part in the town, and the largest beach-based fishing fleet in Europe is based there. The town, like many seaside towns, thrived during the Victorian period, especially when the railway came, and Hastings was one of a string of popular holiday destinations along the south coast. It still remains so.
Hastings is a relatively large town, with a static population approaching 100,000. Its tourism industry is its largest employer, but fishing and its related industries is still quite important. Around the town there are many small businesses and a few retail and industrial parks. The diversity of industry and the population that changes seasonally means that Copywriter jobs do appear from time to time in Hastings, so it is always worth checking with us to see if anything is in the pipeline in or around the town.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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