Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Basildon
Situated in Essex, around 25 miles from central London, Basildon was established as a new town in 1948. Since then it has been a popular choice for those who commute to the capital on a daily basis, and it is one of the most populated regions in the county. It also offers a range of options for those seeking Copywriter vacancies.
Basildon is first mentioned in the Domesday Book, but it remained a fairly small settlement until the 19th century when railway services connected it to other parts of Essex. It wasn't until after the end of WWII that it really began to grow, incorporating nearby Laindon and Pitsea as part of the new town.
These days, Basildon is classified as part of the Thames Gateway and is thus undergoing significant regeneration, with the construction of new homes and work being carried out to town centre and road infrastructure. In 2010, Basildon's own version of the Hollywood sign was erected and the local council is working on a scheme for developing the industrial areas.
For the most part, Basildon's economy relies on retail and the service sector, with the largest employer being the local council. However, a number of larger companies are based here or have large facilities in the region, including IFDS Financial, Ford, SELEX, MK Electric, Konica Minolta and Gardner Aerospace.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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