Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Ipswich
Situated in the county of Suffolk, Ipswich is a lovely place, located on the River Orwell. It's a thriving community, with a stunning waterfront and many historic buildings. Plus there are a number of opportunities for those seeking Copywriter vacancies.
As one of England's oldest towns, Ipswich has a history that dates back to the Roman Empire when a fort was built in the vicinity.
The town really began to form, however, during the Anglo-Saxon period and during the seventh and eighth centuries it was an important trading port with Scandinavia and the rest of Europe. The nearby Sutton Hoo archaeological site has been an extremely important place for those interested in studying the life and culture of ancient Britons from this period.
Ipswich was granted its first charter in 1200 and for the next four hundred years, it carried on as a market town and trading hub. During the 1600s it was also a common port for those boarding ships and sailing to the New World.
During the Industrial Revolution and well into the 20th century, Ipswich was known for agricultural manufacturing, with enterprises ranging from sugar beet processing through to motorised lawnmower production.
Today, many of the industrial buildings have been converted to offices and flats, although the port still sees millions of tonnes of cargo pass through every year.
Much of the local economy is now based in the service sector and IT. Adastral Park is a massive business park, home to BT's global innovation and development centre, while other tech companies with offices in the area include Fujitsu, Ericsson, Cisco, O2 and Nokia Siemens.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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