SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Kidderminster
With the huge conurbation of the Birmingham area four miles (7 km) of rural land away, Kidderminster is almost, but not quite, a part of it. With its next-door neighbour Stourport-on-Severn, however, it has an entirely different feel to it – definitely more of a town. The Worcestershire settlement is home to about 60,000 people is located 17 miles (27 km) to the south west of the centre of Birmingham, 14 miles (23 km) north or Worcester and 32 miles (50 km) south east of Shrewsbury. It has rail links to the north and south as well into Birmingham, and the M5 is 9 miles down the road.
Kidderminster’s most important single industry has traditionally been carpet making. The well known Brintons company set up in the town at the end of the eighteenth century, and to this day it has still not had the rug pulled from under its feet – it’s still a good local employer. Victoria Carpets is also based here, and again it is bucking the Industrial Revolution trend and staying in business. The town has a bustling town centre and a recently redeveloped shopping centre called Weaver’s Wharf, which is another key employer.
If you’re looking for SEO Specialist work in Kidderminster, you could be in luck as it does still have something of an industrial base, even through the town itself is relatively comfortable – it’s also a handy commuter town for Birmingham and Worcester. The shopping centre and the good rail and road links also make it a likely place for logistics and supply chain operations to get started, so if you’re based in the town, do get in touch.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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