SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bangor
The County Down town of Bangor is a north-facing seaside town lying 10 miles (16 km) east of the centre of Northern Ireland’s capital Belfast. Newtownards is a few miles to the south, but Bangor is surrounded on all sides by lush agricultural land, making it a desirable place to live, favoured by affluent people and commuters to the city. It’s also a resort for holidaymakers and day-trippers, with parks and golf clubs aplenty. The front, which opens up onto the eastern part of Belfast Lough, has three distinct characters. To the west it is made up of low cliffs and rock formations; in amongst the rocks is a popular marina; and to the east there’s a cove with a sandy beach.
Bangor is connected to Belfast by the last remaining part of the Victorian Belfast and County Down Railway, and has two stations, with regular services. There is also the main A2 road which connects the two in a 20-minute drive. Towards the end of the journey you would pass Belfast City Airport, a commuter favourite, handy for Bangor’s business community.
At the south of Bangor is a business park with various light industry as well as leisure facilities such as ex-Formula One driver Eddie Irvine’s enterprise, an activity centre with karting, paintball, laser combat and football. With a population of around 60,000 with relatively affluent needs, logistics and supply chain positions such as SEO Specialist jobs do appear from time to time in Bangor, but widening your search to include Belfast would certainly pay dividends.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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