Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bangor
The County Down town of Bangor is a north-facing seaside town lying 10 miles (16 km) east of the centre of Northern Ireland’s capital Belfast. Newtownards is a few miles to the south, but Bangor is surrounded on all sides by lush agricultural land, making it a desirable place to live, favoured by affluent people and commuters to the city. It’s also a resort for holidaymakers and day-trippers, with parks and golf clubs aplenty. The front, which opens up onto the eastern part of Belfast Lough, has three distinct characters. To the west it is made up of low cliffs and rock formations; in amongst the rocks is a popular marina; and to the east there’s a cove with a sandy beach.
Bangor is connected to Belfast by the last remaining part of the Victorian Belfast and County Down Railway, and has two stations, with regular services. There is also the main A2 road which connects the two in a 20-minute drive. Towards the end of the journey you would pass Belfast City Airport, a commuter favourite, handy for Bangor’s business community.
At the south of Bangor is a business park with various light industry as well as leisure facilities such as ex-Formula One driver Eddie Irvine’s enterprise, an activity centre with karting, paintball, laser combat and football. With a population of around 60,000 with relatively affluent needs, logistics and supply chain positions such as Copywriter jobs do appear from time to time in Bangor, but widening your search to include Belfast would certainly pay dividends.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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