Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Derry
Derry is often called Londonderry after being granted a royal charter by James I (and is called Derry-Londonderry on its UK City of Culture 2013 website). The county, city and district variously share the name, but they all refer to the same place. Derry was the last city in Europe to be walled, in the early 17th century, and most if not all of the wall remains today. It was an important seaport, and played a huge part in World War II owing to its position as the westernmost port in the UK, indeed Allied Europe, as Iceland was neutral.
In peacetime, the city had a reputation as a shirt maker, with several factories springing up to make men’s shirts for export and domestic use. As with the Northern mill towns of England, however, this industry was all but gone by the 1980s, with most of this kind of work moving to Asia.
An important employer in the city has been Du Pont, who made Neoprene there for years, and more recently switched production to Kevlar and Lycra. There is also a burgeoning hi-tech manufacturing sector in the city. Seagate Technology, one of the world’s top hard disk drive manufacturers, makes more than half of its read/write heads in the Derry factory. The city is also home to Northern Ireland’s largest private company, Desmonds, plus a healthy smattering of multinationals.
With a population of around 100,000, a thriving shopping centre and a good deal of industry popping up in this regenerating city, Derry would appear to be a prime location to look for Copywriter positions.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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