Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Carlisle
Carlisle is the north-easternmost city in England, its outskirts lying just 4 miles (6 km) from the Scottish border. It’s roughly equal to Newcastle-upon-Tyne in terms of latitude, although it is much smaller, having a population of only 100,000. The city is served by the M6 which passes along its east side as it makes its way from Preston and Birmingham in the south, and changes into the A74(M) as it goes north towards Glasgow. The road east is the A59 which heads to Newcastle, and westwards, the A595 reaches the coastal towns of Whitehaven and Barrow-in-Furness. Carlisle is also on the main railway line from Manchester to Glasgow and Edinbugh. It is also the end point of the Settle to Carlisle railway line, which is considered one of the most scenic rail journeys in the UK.
The city can trace its roots back at least to Roman times, where, it is thought, it would have been a settlement connected with Hadrian’s Wall; the Wall would have sliced modern-day Carlisle in two. It must have been considered a strategic hotspot as it continued to be settled after the Romans, and a castle was built there in medieval times, as was the town’s cathedral. The city changed hands many times over the following centuries, most notably in 1745 when it was briefly held by Bonnie Prince Charlie.
Carlisle did play its part in the Industrial Revolution, but its relative isolation meant it was never one of the major players. It did grow a thriving railway engineering industry, however, and textiles were quite an important employer. Carr’s of Carlisle was founded around this time, and it would later become United Biscuits. Metal Box had a factory in the city, and it lives on under the Crown Holdings umbrella. There is still plenty of diversity in Carlisle’s industrial base, and as it’s so well connected it will always be a good place to look for Copywriter jobs. The logistics industry would be quite different today without one of its Carlisle’s successful companies, Eddie Stobart, which was founded in the 1950s.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us