Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in East Kilbride
Before the Second World War, East Kilbride was a relatively small town several miles from the south of Glasgow. After the war, however, when the government was looking for sites to found new towns all over Britain, the village was chosen as one to house displaced Glaswegians and to ease the crowded city which had seen heavy bombing. Over time, the town grew and now there’s just a mile of countryside between East Kilbride’s north and Glasgow’s south, and on its east side it is starting to merge with Hamilton. The town is now treated as a suburb of Glasgow, and has a population of around 75,000.
The town has associations with more celebrities and musicians than it probably should for its size. The list of residents and ex-residents includes TV presenter Lorraine Kelly, MP Liam Fox, indie band the Jesus and Mary Chain, Aztec Camera singer Roddy Frame, footballer and manager Ally McCoist and Four Weddings actor John Hannah. George Orwell wrote Nineteen Eighty-four in the town when he was recovering from tuberculosis.
Although East Kilbride’s purpose is necessarily residential, there is some industry there, and the town has no fewer than six shopping malls. With its position so close to Glasgow, good transport links and industrial estates at its north west and south east sides, East Kilbride might be a good place to look for Copywriter work in the Glasgow area.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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