Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in East Kilbride
Before the Second World War, East Kilbride was a relatively small town several miles from the south of Glasgow. After the war, however, when the government was looking for sites to found new towns all over Britain, the village was chosen as one to house displaced Glaswegians and to ease the crowded city which had seen heavy bombing. Over time, the town grew and now there’s just a mile of countryside between East Kilbride’s north and Glasgow’s south, and on its east side it is starting to merge with Hamilton. The town is now treated as a suburb of Glasgow, and has a population of around 75,000.
The town has associations with more celebrities and musicians than it probably should for its size. The list of residents and ex-residents includes TV presenter Lorraine Kelly, MP Liam Fox, indie band the Jesus and Mary Chain, Aztec Camera singer Roddy Frame, footballer and manager Ally McCoist and Four Weddings actor John Hannah. George Orwell wrote Nineteen Eighty-four in the town when he was recovering from tuberculosis.
Although East Kilbride’s purpose is necessarily residential, there is some industry there, and the town has no fewer than six shopping malls. With its position so close to Glasgow, good transport links and industrial estates at its north west and south east sides, East Kilbride might be a good place to look for Head of Marketing work in the Glasgow area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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