Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Ayrshire
Ayrshire is located towards the south west of Scotland, on the Firth of Clyde. from south, through east to north it is bordered by Wigtownshire, Kircudbrightshire, Dumfriesshire, Lanarkshire, Glasgow and Aryll and Bute. Its county town is Ayr, but other large towns include Kilmarnock and Stirling; all three have populations around the 40,000 mark. Golfers will be familiar with the Ayrshire town of Troon, which has hosted the Open eight times.
There are enough large towns in Ayrshire to create reasonable prospects for finding Head of Marketing jobs there. It is also well connected to two main cities of Scotland, Glasgow and Edinburgh, as well as Northern English cities like Carlisle, via the M74 and good rail links. The county also has several ferry ports, with services to Northern Ireland, Arran and Bute.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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