Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Wigtownshire
Right at the south-western corner of Scotland, where it reaches out into the Irish Sea at the Rhins of Galloway, is the historic county of Wigtownshire. Although it is now part of the larger Dumfries and Galloway county, it retains its personality as a region of fishing and ferries to Ireland and the Scottish islands. As the crow flies, its south-eastern tip is only 21 miles (36 km) from Northern Ireland. Wigtownshire borders Ayrshire to the north and Kirkcudbrightshire to the east.
Any logistics or supply chain jobs such as Head of Marketing positions in the area will usually be connected to farming or the ferries, although the sparse population will limit such openings. The largest town in Wigtownshire is not Wigtown itself (whose population is less than a thousand) but Stranraer, at the southern end of Loch Ryan, with its 10,000 inhabitants. This probably represents the best opportunity for such work in Wigtownshire.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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