Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Paisley
Renfrewshire town Paisley is located in the lowlands of Scotland and is the county town. But for a few fields it is joined to the west side of Glasgow, and is linked to the city by the A761, M8 and two railway lines (accessible at Paisley Canal and Paisley Gilmour Street). The centres of Glasgow and Paisley are about 6.5 miles (10 km) apart. Glasgow International Airport is just to the north of Paisley, rounding off a picture of connectedness that has been with Paisley since the canals came to town.
Nineteenth-century Paisley was well known for its weaving industry, and spawned two world-famous fashions that still bear its name: the droplet pattern called Paisley (which actually has Persian origins) and the Paisley shawl. The massive Anchor Mill still stands as testament to this industrious era. After major refurbishment in the 1990s the mill is now a mixed-use building, with office space and residential units within the dramatic edifice and the original iron bridge still crossing the canal.
Paisley is right in the heart of the action, with Glasgow as a neighbour, great links to the nation and the world, and some of the UK’s most breathtaking scenery on the doorstep. If you’re looking for Head of Marketing work and you’re already in the Paisley area, you could well be in luck. Keep watching this space or get in touch with us now so we can alert you of any new vacancies.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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