Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Dundee
Dundee is an industrious city that has changed its roles many times over the centuries. Its North Sea-facing front made it ideal for whaling, and the industries that surround it, such as boatbuilding, whale oil processing and jute manufacture (it was discovered that jute could be lubricated with whale oil). Those industries are gone now, but after World War II the city was to have something of a boom. The company NCR set up in Dundee, initially making shop cash registers, and later moving on to making banks’ cash machines. The company was also a pioneer of the now-ubiquitous magnetic strips, and also made computers.
The electronics company Morphy Richards was formed and based in Dundee after a merger, and Michelin tyre factory was also established. All this time, industry worked along shipbuilding, but by the 1980s this industry was in terminal decline. Along came Timex, who manufactured Sir Clive Sinclair’s ZX Spectrum in the city; this home computer was a huge success, owing to its colour graphics and reasonable price. However the Timex factory closed in the early 1990s.
The city was also a publishing magnet, and many a child grew up reading DC Thompson’s famous output: Beano, Dandy and the gung-ho Commando comic books. And when they grew up, they played Lemmings and Grand Theft Auto, developed by Dundee’s Rockstar Games. There is also a strong biomedical and biotech industry in the city.
Dundee is such a thriving place that no short article can do it justice. And of course, all this moving of materials and products, and the servicing of its 150,000 population means that Head of Marketing positions are regularly required.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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