Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Aberdeen
Scotland's third most populous city after Edinburgh and Glasgow, Aberdeen is also known as the Granite City, since many of its beautiful 18th and 19th century buildings are constructed from the local stone. It's a great place for those seeking Head of Marketing vacancies.
There have been settlements in the region for over 8,000 years and it was an important site during the Wars of Scottish Independence.
Significant expansion occurred during the 19th century, with the growth of the shipbuilding and fishing industries, as well as textiles, metalwork, papermaking and stone quarrying. Much of the existing harbour was built during this time, including the Victoria Dock, the South Breakwater and part of the North Pier.
During the late 20th century, oil was discovered in the North Sea and Aberdeen has since become known as the oil capital of Europe. A number of off-shore oil rigs have been erected and companies in the region have begun to focus their efforts on finding renewable energy sources as well.
In addition to the energy and petrochemicals sector, Aberdeen is home to various research facilities that study everything from fisheries, soil, food, nutrition and agriculture through to technology and electronics design.
Just some of the firms that call Aberdeen home include Abbot Group Ltd, Dana Petroleum, Wood Group and Aberdeen Asset Management.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us