Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Aberdeen
Scotland's third most populous city after Edinburgh and Glasgow, Aberdeen is also known as the Granite City, since many of its beautiful 18th and 19th century buildings are constructed from the local stone. It's a great place for those seeking Chief Marketing Officer vacancies.
There have been settlements in the region for over 8,000 years and it was an important site during the Wars of Scottish Independence.
Significant expansion occurred during the 19th century, with the growth of the shipbuilding and fishing industries, as well as textiles, metalwork, papermaking and stone quarrying. Much of the existing harbour was built during this time, including the Victoria Dock, the South Breakwater and part of the North Pier.
During the late 20th century, oil was discovered in the North Sea and Aberdeen has since become known as the oil capital of Europe. A number of off-shore oil rigs have been erected and companies in the region have begun to focus their efforts on finding renewable energy sources as well.
In addition to the energy and petrochemicals sector, Aberdeen is home to various research facilities that study everything from fisheries, soil, food, nutrition and agriculture through to technology and electronics design.
Just some of the firms that call Aberdeen home include Abbot Group Ltd, Dana Petroleum, Wood Group and Aberdeen Asset Management.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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