Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Shetland
Shetland is the name given to the council area that coincides with what is commonly known as the Shetland Islands. The islands are located in the Atlantic Ocean, 130 miles (215 km) north east of John O’Groats. The main bulk of the islands themselves are some 70 miles (110 km) from north to south, but roughly only 25 miles (40 km) east to west. The islands have only been part of Scotland since the 1500s, and have strong links with Scandinavia. Norway is just 200 miles (320 km) to the east, a short hop on a longboat.
The main administrative headquarters is Lerwick, whose 7000 population accounts for about a third of the Islands’ total. The islands have a basic road system and a ferry system links its 16 inhabited islands as well as Orkney and Aberdeen. Despite being small, the island’s inhabitants still have modern needs, and this will necessarily require a good deal of contact with the mainland. This could open up opportunities for such Chief Marketing Officer positions and the proximity to the North Sea oil fields is also economically positive.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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