Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Ross and Cromarty
Ross and Cromarty is part of the Highland council area, but is itself a historical county that spans the width of the northern parts of Scotland, including the Isle of Skye. It is well known for its breathtaking landscape, with mountains, lochs and rugged coastline making it one of Scotland’s best loved holiday destinations. However the static population is relatively small, focused mainly on fishing and agriculture, as well as tourism.
Ross and Cromarty is bordered to the north by Sutherland and to the south by Inverness-shire. It is served by eh A9 eastern coast road and the A835 that joins the A9 just north of Inverness and branches north west to Ullapool.
As far as management jobs in logistics, procurement and supply chain are concerned, prospects within the county are about in line with its population, so if you’re looking for Chief Marketing Officer work, looking further afield to Inverness, Elgin or such like might produce more opportunities.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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