Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Argyll
Argyll is a large coastal county on the east of Scotland and covers the area to the north of Glasgow. As well as is large mainland area, it includes several Inner Hebridean islands, the largest of which are Mull, Islay, Jura, Coll and Tiree. The county (actually called Argyll and Bute) is home to dozens of castles and the natural splendour of Fingal’s Cave and Loch Lomond, Great Britain’s largest lake by area, and the National Park of the same name. It is bordered to the north by Inverness-shire, the east by Perthshire and the south by Dunbartonshire.
With Glasgow to the south, there has always been a ready supply of tourists to the area, although they also come from much further afield. Tourism and forestry are important industries in Argyll, and these do create opportunities for Chief Marketing Officer jobs to appear from time to time. However with Glasgow on the doorstep, commuters to the city should have a much greater chance.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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