Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Stirlingshire
Stirlingshire is a historic county in central Scotland bordered to the north by Perthshire and the south by Lanarkshire and Dunbartonshire. Were it not for a few miles of land occupied by Dunbartonshire at its western side, Stirlingshire would stretch all the way from the Firth of Forth to the Firth of Clyde. The town of Stirling is located at its eastern side, 22 miles (35 km) north east of Glasgow and 30 miles (50 km)north west of Edinburgh.
Both the east and the west of Stirlingshire come within the catchment areas of Scotland’s two major cities, Edinburgh and Glasgow, although there are few large concentrations of population within the county area itself. Stirling’s population is only around 20,000. The best prospects for anyone seeking Chief Marketing Officer jobs in Stirlingshire is to look to the cities and the larger towns that occupy the land between them, although similar positions have been filled in the past within the county area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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