Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Lanarkshire
Lanarkshire is one of only a few landlocked counties in Scotland, surrounded as it is by Stirlingshire, Dunbartonshire, West Lothian, Peeblesshire, Dumfriesshire, Ayrshire and Renfrewshire. It is named after the historic county town of Lanark, but the modern administrative headquarters is at Hamilton, a town with a population of 50,000 at its north western tip, close to Glasgow. Like most traditional Scottish counties, Lanarkshire’s borders have been altered and renamed, and the county is now split into North Lanarkshire and South Lanarkshire for council administration purposes.
Lanarkshire is a traditionally industrious region, with agriculture in the south and heavy industry in the north, and it is thus well connected via the UK’s road and rail network. The M74 between Carlisle and Glasgow passes through the heart of the county, as does the man railway line. Notable towns in Lanarkshire include Motherwell, East Kilbride and Airdrie. All this, and its proximity to Glasgow at its north west, make Lanarkshire a decent place to look for Chief Marketing Officer jobs.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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