Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in West Lothian
West Lothian reaches the Firth of Forth for a small portion of its northern extremity, and is otherwise surrounded by the City of Edinburgh, Falkirk, Lanarkshire and the Scottish Borders. Its centre of population is its administrative headquarters, Livingston, which has a population of over 60,000, which accounts for about a third of the population of West Lothian as a whole. The other main towns, Armadale, Bathgate, Blackburn Broxburn and Linlithgow, barely average 10,000 population.
With the population centre of Livingston within its borders, West Lothian is a good place to look for Chief Marketing Officer jobs. If Edinburgh and Glasgow are included in the search, the options will be even greater. With the M8 and M9, as well as main A-roads and rail links passing through it, it exactly the sort of place that logistics, warehousing and supply chain operations can take root.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us