Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in East Kilbride
Before the Second World War, East Kilbride was a relatively small town several miles from the south of Glasgow. After the war, however, when the government was looking for sites to found new towns all over Britain, the village was chosen as one to house displaced Glaswegians and to ease the crowded city which had seen heavy bombing. Over time, the town grew and now there’s just a mile of countryside between East Kilbride’s north and Glasgow’s south, and on its east side it is starting to merge with Hamilton. The town is now treated as a suburb of Glasgow, and has a population of around 75,000.
The town has associations with more celebrities and musicians than it probably should for its size. The list of residents and ex-residents includes TV presenter Lorraine Kelly, MP Liam Fox, indie band the Jesus and Mary Chain, Aztec Camera singer Roddy Frame, footballer and manager Ally McCoist and Four Weddings actor John Hannah. George Orwell wrote Nineteen Eighty-four in the town when he was recovering from tuberculosis.
Although East Kilbride’s purpose is necessarily residential, there is some industry there, and the town has no fewer than six shopping malls. With its position so close to Glasgow, good transport links and industrial estates at its north west and south east sides, East Kilbride might be a good place to look for Chief Marketing Officer work in the Glasgow area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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