Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Renfrewshire
Renfrewshire is a small county in the west central Lowlands of Scotland. The county town of Renfew (population 20,000) is located 5 miles (8 km) west of the centre of Glasgow, and the county is actually home to Glasgow Airport, which is west of the town. The largest town in the county, however, is Paisley, which has a population of 80,000 and is home to the county’s administration. It has land borders with Lanarkshire, Dumbartonshire and Ayrshire. To the north and east is the Firth of Clyde.
The county of Renfrewshire is extremely well connected, with major road and rail links to Glasgow as well as the airport and ferry links from Greenock. The county is popular with commuters to Glasgow, but for anyone seeking Chief Marketing Officer positions, there is still a very good chance you’ll find vacancies without having to venture even that far.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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