Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in The County of Bute
Bute is a small county wedged underneath Argyll and containing the Isle of Bute and the Isle of Arran. Both Isles are connected to the mainland by ferries, to Skelmorlie, Saltcoats and the Kintyre Peninsula. The county of Bute is sparsely populated, with just over 10,000 people inhabiting an area of over 200 square miles (500 sq km). The county is a historic one, with Bute itself now being part of the Argyll and Bute council area, and Arran being in the North Ayrshire county.
Prospects for finding Chief Marketing Officer jobs in Bute are relatively slim thanks to its low population and lack of heavy industry. However there is farming and tourism, which could produce some demand for the position. With Glasgow, Kilmarnock and Ayr just across the water, however, such jobs might be available with a little travel.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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