Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Paisley
Renfrewshire town Paisley is located in the lowlands of Scotland and is the county town. But for a few fields it is joined to the west side of Glasgow, and is linked to the city by the A761, M8 and two railway lines (accessible at Paisley Canal and Paisley Gilmour Street). The centres of Glasgow and Paisley are about 6.5 miles (10 km) apart. Glasgow International Airport is just to the north of Paisley, rounding off a picture of connectedness that has been with Paisley since the canals came to town.
Nineteenth-century Paisley was well known for its weaving industry, and spawned two world-famous fashions that still bear its name: the droplet pattern called Paisley (which actually has Persian origins) and the Paisley shawl. The massive Anchor Mill still stands as testament to this industrious era. After major refurbishment in the 1990s the mill is now a mixed-use building, with office space and residential units within the dramatic edifice and the original iron bridge still crossing the canal.
Paisley is right in the heart of the action, with Glasgow as a neighbour, great links to the nation and the world, and some of the UK’s most breathtaking scenery on the doorstep. If you’re looking for Chief Marketing Officer work and you’re already in the Paisley area, you could well be in luck. Keep watching this space or get in touch with us now so we can alert you of any new vacancies.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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