Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Aberdeenshire
Aberdeenshire is a large county in the North East of Scotland. Although clearly named after the large city of Aberdeen, the city itself is not technically in the county (Aberdeen City is the local authority), although the city does of course influence the county greatly, not least because the county’s main offices are in Aberdeen City area! Aberdeen borders the counties of Angus, Perth and Kinross and Highland Moray. The population of the county of Aberdeenshire is roughly the same as that of the city, about a quarter of a million.
Aberdeen is a thriving city that is still hugely dependent on the North Sea Oil industry, and is a centre of employment, culture and entertainment that influences the county of Aberdeenshire. Anyone looking for Chief Marketing Officer jobs should check the City of Aberdeen first, but the towns in its orbital area are well worth checking out too. Peterhead, Inverurie and Fraserburgh are worth checking, too.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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