Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Orkney
The Orkney Islands are a group of islands just off the north-east coast of Scotland; politically, Orkney is the name of the local council region. There are about 70 sizeable islands in the group, 20 of which are inhabited. The southernmost point is just 6 miles (10 km) from the north-eastern tip of Scotland, and there are several ferry routes between northern Scotland and the islands. Between the islands is a comprehensive ferry network, and ferries also travel between the capital Kirkwall and Aberdeen.
Kirkwall is also the most populous settlement on the island, with around 9000 inhabitants, followed by Stromness with 2000. The islands as a whole have a population of around 20,000. The road and ferry network is well maintained and the islands naturally have a well organised supply chain to keep the populace fed and watered and to sell their produce. This could mean that Chief Marketing Officer jobs or similar posts could appear more regularly than you might think, so there could certainly be profit in seeking such work here before trying the mainland.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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