Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Glasgow
Located on the River Clyde in the western region of Scotland, Glasgow is the largest city north of the border and has the third largest population in the UK.
Known predominantly for its industrial past, which included the production of items ranging from textiles, carpet, furniture, food and drink, through to explosives, chemicals and industrial machinery, Glasgow was known during the 19th century as the Second City of the Empire.
A quarter of all the world's locomotives at the time were manufactured in Glasgow, while the Clyde shipyards were bustling with workers creating seafaring vessels of every shape and size.
Over the last 200 years, Glasgow has changed significantly. Most of the shipyards are gone (although some are still in operation) and many of the factories have been replaced with world-class shopping and high-end accommodation. Indeed, the city is ranked as one of Europe's top financial centres and one of the most liveable cities in the world.
For those seeking Chief Marketing Officer roles in Glasgow, there are plenty of opportunities, whether you're interested in manufacturing, retail, technology, biosciences, finance, education, media or transport.
Indeed, just some of the companies based in Glasgow include Clydesdale Bank, BAE Systems Surface Fleet Solutions, BBC Scotland, The Herald and John Dewar & Sons.
There's also the Port of Glasgow and Glasgow International Airport, and the city is home to four universities, a number of colleges and several sports teams, not to mention a variety of entertainment venues.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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