SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Glasgow
Located on the River Clyde in the western region of Scotland, Glasgow is the largest city north of the border and has the third largest population in the UK.
Known predominantly for its industrial past, which included the production of items ranging from textiles, carpet, furniture, food and drink, through to explosives, chemicals and industrial machinery, Glasgow was known during the 19th century as the Second City of the Empire.
A quarter of all the world's locomotives at the time were manufactured in Glasgow, while the Clyde shipyards were bustling with workers creating seafaring vessels of every shape and size.
Over the last 200 years, Glasgow has changed significantly. Most of the shipyards are gone (although some are still in operation) and many of the factories have been replaced with world-class shopping and high-end accommodation. Indeed, the city is ranked as one of Europe's top financial centres and one of the most liveable cities in the world.
For those seeking SEO Specialist roles in Glasgow, there are plenty of opportunities, whether you're interested in manufacturing, retail, technology, biosciences, finance, education, media or transport.
Indeed, just some of the companies based in Glasgow include Clydesdale Bank, BAE Systems Surface Fleet Solutions, BBC Scotland, The Herald and John Dewar & Sons.
There's also the Port of Glasgow and Glasgow International Airport, and the city is home to four universities, a number of colleges and several sports teams, not to mention a variety of entertainment venues.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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